Email Marketing

Why Use Email Marketing?

Constant Contact Local Expert

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

There’s plenty of data to back up the benefits of email marketing. For example:

  • 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)

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Benefits of Email Marketing

1. Build credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Generate calls

When done right, email marketing lets you reach the right person, with the right offer, at the right time.

3. Strengthen relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

5. Build your brand

With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

6. Boost sales

When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

7. Reach people on any device

With nearly two-thirds of all emails are being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

8. Look professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox.

9. Increase website traffic

Whether you’re an e-commerce business that sells products online or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing can help.

10. Get immediate results

When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

11. Generate leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

12. Promote services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

13. Grow your audience

As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

14. Increase your value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

15. Attract new clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

16. Stay top-of-mind

By sharing relevant content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem they’ll be more likely to take action when the time is right.

17. Improve visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Our Centennial, CO email and outreach marketing services build a solid base of consumers that you can communicate directly with to promote deals, offers, or new services. Though a bit old fashioned, the medium is still very much alive and kicking. If something pertinent to the consumer comes up, it will appear right in their inbox.

Examples of Email Marketing